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“People can be divided into three groups: Those who make things happen, those who watch things happen, and those who wonder what happened.” – Nicolas Murray Butler The Nobel Peace Prize 1931 Consulting Services Sharing knowledge and experience We will do the utmost for our business partner (wholesalers, tour Trade Fair Services operators, travel agencies, accommodation facilities, tourism Trade fairs provide unique opportunities primarily to present boards, companies, institutions or others), so they can realize a destinations, companies’ material, products and services, to return of investment with our cost-efective method. As for our make new business contacts or actualize established ones, to clients, we listen and visualize their wishes, and help them in se- reach potential traveller customers, to meet the competition lecting the best travel programmes and consulting services. and understand market developments, to carry out press and We strive to make possible the best and most memorable expe- public relations and so forth. rience at the destination or multi-destinations of their choice. For these reasons, we can support exhibitors and trade visitors As a team, we provide quality services such as the following: in preparing their fair activities for a successful participation and outcome. They can proft specially from our experiences and ex- • Working closely with clients and analyzing their needs; pertise gathered as Ofcial Consulting Partners of Messe Berlin • advising them properly with expert-knowledge; GmbH, the organizers of the ITB Berlin in Germany, the world’s leading travel trade fair. • setting realistic goals, defning the strategy to follow; The following are some of the services we provide at national • taking actions and controlling until achieving success; and international trade fairs, events and special projects: • and evaluating the results and market trends for further • Consulting and concept development, development. • participation as trade visitor or exhibitor, We gladly will provide detailed information and professional ad- vice about travel destinations and programmes as well as our • new products or themes introduction and promotion, professional services and quotations. • pre-marketing planning and post fair follow-ups, • stand design and construction, Representations • print and digital media production and distribution, Representation service includes all necessary activities (mainly • advertisement services and photography archives, in marketing, sales promotion and management) to introduce, • press and familiarization tours (pre- and post fair), position, promote and consolidate a destination, region, com- pany, product or services in a selected market. Depending on • press works and public relations, the agreement, the representation could be either under the • translation services, company’s own corporate identity (name, address etc.) or under ours for the desired market. When representing a company, we • presentations and press conferences, equipment become their extended arm in that market. • internet lounges, Our frst step is consulting to defne a strategic action plan, which • catering and special events, includes activities such as the following: establishment of efec- • accommodation and transportation arrangements, tive business contacts and relationships, translation services, branding campaigns, brochure production and distribution, ad- • fight tickets worldwide, vertisement, familiarization and press trips, press and public re- • organization of tours and entertainment, lations, trade and tourist fairs services, logistic support, business trips, road shows and product presentation, centralized informa- • photography and flming services, tion, management and other needed services upon request. • and a lot more. 8 Latin America World • Company Profle